3D Animation Event
Mercedes-Benz approached our partner company, The Screen Business, to design a 3D loop backdrop for an annual awards dinner.
It required a combination of both subtlety - as the loop would be played during the ceremony and dinner around the hall - and back-tie event feel. AW presented the animation as part of the pitch for the project. Ultimately chosen, the animation would not only feature around the awards dinner, but would be used throughout the event branding, menus, invitations and pop-up banners.