Graphic Design, Product Visualisation
Naturalii, a natural and organic skincare line was developed by Lifeplus and produced by boutique businesses on the continent. Lifeplus required product visualisation and renders for its initial product marketing campaign, prior to product launch.
Lifeplus approached our partners Cygnus Associates with a brief for 3D renders and an introductory video for the brand.
AW Creative provided all elements of the product visualisation story, from the video to the final digital product renders and background assets.
The second phase, a motion graphics shot of the 3D animated products for use on the Naturalii website, was created using the Adobe suite and highlighted the organic feel of the brand. The product renders have been used for all marketing materials promoting the products as well as the video being used throughout the Naturalii website, which AW also helped to create. This can be viewed on the Naturalii website: http://naturalii.lifeplus.com/
AW Creative provided full 3D renders of each of the six new products in the line in addition to a product demonstration video for the Lifeplus website. Initially all of the products were built in 3D by building photo-realistic objects and compositing them with the product wrap. The initial brand design from Cygus was fresh and our skilled designers rendered the products using a physical-based material system. The lighting chosen on the renders was also designed to brighten the products and mirror the organic feel of the brand.