Re-Brand, Marketing and Video Campaign
Virium Technology, a leading start-up in the cloud application hosting sector, approached AW to provide a full re-brand for their current logo, an introduction to the company and product, using 3D logo idents, and a print marketing campaign for a local business magazine.
The company introduction video can be viewed on Virium Technology's Youtube channel, at https://www.youtube.com/watch?v=sFhG6aYl8eM
Virium Technology approached AW to create some print advertisments to be featured in a prominent business magazine in the Midlands. The brief required an abstract, eye-catching approach to cloud - Virium's mission was to help the SMEs in the area compete with the larger companies through the use of cloud, with the idea that they would be able to compete using Virium's service. Our designers came up with an eye-catching design for the front page based on the brief. Virium loved the advertisment, and ran with it on the front page of the magazine across two counties.
Virium Technology also required an eye-catching inside full-page advertisment, which would highlight the key points of the article Virium was running alongside - focuing on security in the cloud, and de-bunking cloud myths. AW Creative created a complementary advertisment which would work with both the article and the front page design.