Against Breast Cancer is the story of the personal crusade of our founders Dr Anthony Leathem and his wife Patricia in their quest for a future free of breast cancer.
Today, Against Breast Cancer funds pioneering research into new treatments, tools for earlier diagnosis and advice to reduce the risk of recurrence and secondary spread. Working with expert scientists we want to increase the survival rates of all breast cancer patients and ultimately, discover a vaccine against breast cancer.
The Breast Walk ever is the largest event of the ABC year, with hundreds of people from around the country taking part in a marathon, half-marathon or 10km walk along the Thames.
AW Creative worked closely with the events team at ABC to create a fresh approach to the event fundraising booklets, with cutting edge design and stand-out imagery. The design of the booklet closely tied to the ABC marketing efforts and campaign for the 2018 event.
You can find out more about this incredible event at the Breast Walk Ever website: www.breastwalkever.org. AW Creative is proud to support such amazing research into Breast Cancer.
Pink Saturday, an initiative to encourage fundraising throughout cricket and other sports clubs across the UK, was created by players and designed to help clubs raise much-needed funds whilst supporting this very worthy cause. Pink Saturday is currently open to every club in the Wiltshire League, but with AW Creative's help, intends to create a national campaign around the Pink Saturday concept.
With help from ABC, local clubs can support the incredible research that ABC conducts, as well as hosting various fundraising events for their local team. AW Creative is proud to support such a great campaign. The design of the marketing assets and social media campaig will continue to support ABC's efforts. To find out more about Against Breast Cancer or the Pink Saturday Initiative, please visit www.againstbreastcancer.org.uk.
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